Jordan Brand has released a new collection of flashy footwear titled 'Next Stop Dongdan' to celebrate the Sunset Dongdan streetball tournament in Beijing, which it sponsors every year. In many respects, Dongdan Basketball Park is like China's version of NYC's world-famous Rucker Park. It attracts China's top streetball talent, has become the go-to spot for top-notch pick-up, and has evolved into a cultural locus for fans of the sport.
Jordan's latest collection consists of three new Dongdan-inspired sneakers as well as series of matching apparel. The new kicks include a pair of Air Jordan 6 Lows, Air Jordan 35 Lows, and Jordan Hydro slides, each donning vibrant colors atop smooth silhouettes. The Air Jordan 6 Low features a red and orange colorway that pays tribute to the sunsets seen from Dongdan Stadium.
Jordan Brand plans to launch this celebratory collection as a Chinese exclusive on August 29th.
Chinese Streetball Sneakers
Jordan Launches 'Next Stop Dongdan' in Honour of Chinese Streetball
Trend Themes
1. Streetball Fashion - Streetball tournaments and fashion collaborate to create innovative sneakers and apparel collections.
2. Exclusive Products for Local Markets - Creating limited edition products for local markets provides opportunities for brands to cater to the unique interests and preferences of consumers worldwide.
3. Local Sports Sponsorship - Sponsoring local sports teams or competitions provides brands an opportunity to connect with a target audience and create custom product collections that celebrate regional tournaments and sport culture.
Industry Implications
1. Sportswear Industry - Sportswear companies can create regional sport-specific products and sponsor local sports tournaments and teams to reach target markets and tap into unique culture trends.
2. Streetball Industry - Streetball, as a popular subculture, provides opportunities to create new and unique products and events that capture the global streetball community's attention.
3. Football Industry - Football brands can create similar celebratory collections for the sport's local tournaments and sponsorships worldwide, providing opportunities for culture-driven, sport-specific product lines.