Newday Investing, a recently founded impact investment firm, gives users the tools and information to fund ventures that range from ocean cleanup to gender equality. Launching as an app on iOS, Newday Investing allows users to make financial investments that generate some environmental or social return. Six funds are currently represented on the app, with each maintaining clear guidelines as to how and where the money will be spent. The app also allows users to fully control the amount they invest and starts at a very low $5 for investments.
In addition to allowing users to fund social impact projects, Newday Investing will also automatically share a portion of its own revenue with nonprofits working in similar areas. Aside from funding social impact projects, the goal for Newday is to get Millennials comfortable with investing while also providing a means to social ethical investment.
Social Impact Investment Apps
Newday Investing is Helping Millennial Fund Positive Impact Funds
Trend Themes
1. Social Impact Investing - Opportunity to invest in ventures that generate positive environmental or social impact.
2. Mobile Investment Apps - Disruptive innovation in the finance industry by providing easy-to-use investment apps on mobile devices.
3. Transparent Funding Guidelines - Opportunity to attract investors by providing clear guidelines on how and where the investment money will be spent.
Industry Implications
1. Finance - Opportunity for financial institutions to develop impact investment platforms and attract socially conscious investors.
2. Technology - Opportunity for app developers to create user-friendly investment apps that empower individuals to make social impact investments.
3. Nonprofit - Opportunity for nonprofit organizations to collaborate with impact investment firms and receive a portion of revenue for similar work.