A New Year's fireworks display will engage your sense of sight and hearing, but this year, food scientists Bompas & Parr and Vodafone came together to make the experience multi-sensory, engaging taste and smell as well.
The multi-sensory 'Flavour Fireworks' project introduced flavors like peach snow, banana confetti, strawberry smoke and zesty orange, over the Thames River in London. These specific fruits were selected for their cross-cultural properties, so that the scents and tastes would be recognizable to all.
While Bompas & Parr took care of the flavored fireworks display, Vodafone’s involvement in the partnership included an augmented reality app, that was available 24 hours before NYE. For those who couldn’t attend the fireworks display in person, the app came alive at midnight, synchronized with the launching of the fruity fireworks.
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
Trend Themes
1. Multi-sensory Experiences - Creating unique experiences that engage multiple senses to enhance customer engagement and brand loyalty.
2. Flavored Fireworks - Incorporating unique flavors into traditional fireworks displays to provide a memorable and unique experience.
3. Augmented Reality Apps - Utilizing technology to enhance the experience for customers who cannot physically attend an event or experience.
Industry Implications
1. Event Planning and Production - Integrating multi-sensory experiences into events to create unforgettable moments and elevate the attendee experience.
2. Food and Beverage - Incorporating unique and unexpected flavors into traditional food and beverage products to create unforgettable experiences.
3. Telecommunications - Integrating augmented reality technologies into app experiences to engage customers and enhance brand perception.