These new Vans shoes put creative designs on the brand's classic silhouettes.
Although the company is based in California and often inspired by Californian lifestyles and fashions, the 'Italian Weave' pack by Vans is inspired by a completely different geographic location. The new Vans replicate the look of woven art and the result is six different shoe designs -- three in high tops silhouettes and three in the slip-on silhouette -- that are both subtle and fashionable. The company used weaving techniques to make it appear as though the colors blend into one another or form geometric shapes.
The Italian Weave collection of shoes diversifies Vans' design inspiration and as a result, their consumer base.
Woven Sports Shoes
The New Vans Collection Features Artistic Woven Designs
Trend Themes
1. Artistic Woven Designs - Disruptive innovation opportunity: Incorporate artistic woven designs into other fashion accessories like bags, hats, and clothing.
2. California-inspired Fashion - Disruptive innovation opportunity: Create a line of California-inspired clothing and accessories that complement the woven shoe collection.
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Industry Implications
1. Footwear - Disruptive innovation opportunity: Combine traditional shoe-making techniques with modern materials to create innovative and sustainable footwear.
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3. Home Decor - Disruptive innovation opportunity: Integrate weaving and textile arts into home decor products such as rugs, curtains, and upholstery for a unique and stylish touch.