If you even wanted to live in Homer Simpson's land of chocolate, you'll appreciate that Skoda's latest car advert features a group of bakers recreating the Skoda car using cake.
The cake car is becoming a hid advert in the UK, and will hopefully get a little love from the blogosphere as well.
It's a strange way to advertise a car, but it seems to do the trick.
Implications - This car ad has certainly gotten me hungry and will undoubtedly tickle the fancies of many other people around the world. Leave it up to the UK to be on the cutting-edge of kooky food advertising. This Skoda Advert is a delicious treat for the eyes!
Life Size Car Cake
Skoda Advert is Sugar & Spice & All Things Nice
Trend Themes
1. Foodvertising - The use of food as a creative way of advertising is becoming more popular, allowing brands to appeal to consumers in a unique and memorable way.
2. Sensory Marketing - Creating experiences that engage multiple senses, like taste and sight, can be a powerful tool for brands looking to create memorable interactions with consumers.
3. Branded Experiences - By creating unique and interactive experiences, brands can increase engagement and form stronger connections with consumers.
Industry Implications
1. Automotive - Automotive brands can explore the use of creative and unique ways of advertising, such as incorporating food or other sensory marketing tactics, to set themselves apart from the competition.
2. Food and Beverage - Food and beverage brands can take advantage of the trend of foodvertising by creating unique and eye-catching advertisements that utilize their products or create memorable experiences for consumers.
3. Advertising and Marketing - As the use of unconventional advertising methods becomes more popular, there is an opportunity for advertising and marketing professionals to develop innovative and disruptive campaigns for their clients.