In order to take consumers back to the 1990s, a new Reebok Classic line was introduced to pay tribute to some past popular motifs.
As HYPEBEAST reports, a design that was incorporated by many brands during the 1990s, especially in the UK, was the Vector logo -- from the Kellog's cereal that became associated with superior athletic performance by way of marketing. Looking to generate a sense of nostalgia for those who appreciate retro styles, the new Reebok Classics line couples the iconic cereal logo with vintage-style cuts.
Included in the mix is a boldly branded tracksuit, simple navy sweat pants, tees, crewnecks, polo shirts and more. The majority boast blue, red and white colorways -- denoting both Vector and Reebok's branding while also bringing a patriotic feel.
Nostalgic UK-Inspired Sportswear
The New Reebok Classic Line Incorporates the Vector Logo
Trend Themes
1. Nostalgic Sportswear - Disruptive innovation opportunities: Create new lines of sportswear that incorporate nostalgic logos and designs from past eras.
2. Retro Styles - Disruptive innovation opportunities: Develop clothing lines that evoke nostalgia by incorporating vintage-style cuts and designs.
3. Branded Tracksuits - Disruptive innovation opportunities: Design and produce boldly branded tracksuits that appeal to consumers seeking a combination of style and nostalgia.
Industry Implications
1. Fashion - Disruptive innovation opportunities: Integrate nostalgic elements into fashion lines to attract consumers who appreciate retro styles.
2. Sportswear - Disruptive innovation opportunities: Incorporate nostalgic logos and designs into sportswear to tap into the growing demand for retro-inspired clothing.
3. Marketing - Disruptive innovation opportunities: Utilize nostalgic branding elements in marketing campaigns to evoke a sense of nostalgia and engage consumers emotionally.