Playmate, presenter and actress Kelly Brook has lent her luscious body to this campaign to celebrate New Look’s 2012 lingerie launch. After a successful partnership between the model and the UK retailer on a swimsuit collection, the fashion-forward retailer is at it again.
New Look is one of the most successful retailers in the UK and has developed their New Look 2012 lingerie line to coincide with Valentine’s Day. The line is set to debut just in time for Valentine’s Day to allow for women everywhere treating themselves to these tantalizing pieces. The line includes luxurious old-world fabrics with funky fresh patterns to keep it fun and feminine.
The New Look 2012 lingerie line is sure to enter with some enthusiasm after the design partner, Kelly Brook herself, posed for the flashy shoot. The collection may have all the qualities of luxury fashion, but it has a price that fits everyone.
Playful Underwear Promotions
The New Look 2012 Lingerie Launch Features a Lavish Kelly Brook
Trend Themes
1. Luxury Lingerie - Opportunity for luxury lingerie brands to incorporate playful and funky designs to their products.
2. Celebrity Collaborations - Opportunity for retailers to partner with celebrities to endorse their product line.
3. Seasonal Product Launches - Opportunity for retailers to time their product launches with popular holidays or events to attract customers.
Industry Implications
1. Fashion Retail - Fashion retailers can take inspiration from New Look's success in launching their lingerie line to coincide with Valentine's Day.
2. Celebrity Endorsements - Companies that specialize in celebrity endorsements and partnerships with fashion brands can benefit from this trend.
3. Lingerie Manufacturing - Lingerie manufacturers can explore new materials, patterns and designs to offer unique and playful options to their customers.