Gothic Beauty Branding

The New Kat Von D 'Fetish' Collection Will Boast Statement Packaging

Celebrity tattoo artist and businesswoman Kat Von D has had a busy year, and it doesn't look like she'll be slowing down in 2018 either, with her brand revealing plans for a new Kat Von D collection that will be dubbed 'Fetish.'

Although the collection is still in its early stages, Kat Von D has taken to Instagram to share some images of what has gone into its visual development so far. In these images, large Gothic style letting is featured, which is used to spell out words like "Fetish" and "Crushes."

Kat Von D explained a bit about the collection in her Instagram captions, stating "Instead of just pumping out products for the sake of making sales during seasons every year, I thought it would be better to release these special, one-off products that don't necessarily belong to a particular collection, and are just great products that stand alone on their own."
Trend Themes
1. Gothic Beauty - Opportunity for cosmetic brands to tap into gothic style and appeal to alternative beauty consumers.
2. Statement Packaging - Disruptive packaging can help brands stand out and attract attention in a crowded market.
3. One-off Products - Limited edition or standalone products can create a sense of exclusivity and urgency for customers.
Industry Implications
1. Cosmetics - Cosmetic brands can explore gothic beauty trends and experiment with statement packaging to differentiate their offerings.
2. Design - Design agencies can collaborate with cosmetic brands to create eye-catching packaging that reflects current trends and appeals to consumers.
3. Retail - Retailers can leverage limited edition or standalone products to create buzz and attract customers who want unique and exclusive offerings.

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