The quirky ad agency 'Red Tettemer O'Connell + Partners' welcomed its two new hires by creating a personalized candy dispenser. The newly hired employees were each recreated as a nostalgic pez candy dispenser using digital imagery and 3D printers.
Each of the pez dispensers was made into the face of the new employee using the color red, which is a nod to the brand itself. Additionally, the company provided a welcome video that shows the printing process of how each dispenser was created.
This unique and welcoming gesture provides the new hires with a sense of honor and appreciation. By taking the time to create an incredibly personal product, the brand immediately built a bond with new staff members. In order to maintain positive work relationships with millennials, it is important for emerging and established companies to create experiential gestures like this one.
Employee-Honoring Candy Dispensers
This Brand Welcomed New Hires by Making Personal Pez Dispensers
Trend Themes
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Personalized Employee Welcome Gifts — Brands can disrupt the onboarding process by creating personalized gifts for new hires, fostering a sense of honor and appreciation from the start.
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Utilizing Digital Imagery and 3D Printing — Companies can leverage digital imagery and 3D printing technology to create unique and customized products, enhancing the personalization and value of their offerings.
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Experiential Gestures in Workplace Culture — Creating experiential gestures, such as customized candy dispensers, can help brands build stronger connections and maintain positive work relationships with millennials.
Industry Implications
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Marketing and Advertising — Using personalized and unique onboarding gifts can disrupt traditional HR practices and help marketing and advertising agencies attract and retain top talent.
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Technology and Manufacturing — Companies in the technology and manufacturing sectors can leverage digital imagery and 3D printing to create personalized products, opening up new avenues for customization and innovation.
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Workplace Culture and Employee Engagement — By incorporating experiential gestures into workplace culture, businesses across various industries can enhance employee engagement and foster a positive work environment.