Lyrical Scavenger Hunts

Fans are Searching Libraries for Lyrics from the New Coldplay Album

To promote the new Coldplay album, the band is sending their fans on an international treasure hunt to find the handwritten lyrics for Ghost Stories. The scavenger hunt for the words to their nine new songs begins with a library in Mexico City. The Coldplay song lyrics will be found hidden in horror novels in various libraries worldwide.

Yesterday Coldplay sent a hint via Twitter, "Search for Charlie D's festive spirits en español." A clever fan found the lyrics to Magic by Coldplay in Dickens's 'A Christmas Carol' at Vasconcelos library. The other eight songs could be found anywhere on the planet from country capitals to towns boasting populations of less than 100,000.

The new Coldplay album Ghost Stories is coming out May 16th and features the new single Magic.
Trend Themes
1. Global Scavenger Hunts - Opportunity for businesses to engage customers and promote their products or events through interactive scavenger hunts across multiple cities.
2. Interactive Fan Engagement - Businesses can enhance the fan experience by creating immersive activities that encourage fans to actively participate and engage with their brand or content.
3. Integration of Literature and Music - Innovative approach to merge the worlds of literature and music, creating an interactive experience for fans and introducing new ways for artists to promote their work.
Industry Implications
1. Entertainment - Entertainment companies can utilize scavenger hunts to create buzz for upcoming releases, engage fans, and drive ticket or album sales.
2. Hospitality - Hotels and resorts can offer scavenger hunts as a unique guest experience, using it as a way to showcase their property or destination and entertain guests.
3. Publishing - Publishing companies can collaborate with musicians to create unique promotional campaigns that integrate literature and music, expanding their reach and audience.

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