To give consumers a better look at the history of its brand, Krispy Kreme recently introduced new coffee cups that celebrate its origins, way back to 1937.
The retro-inspired takeaway cups designed by Device Creative Collaborative uses the standout red color that the brand is identified with to emphasize the band's heritage and its roots as more than just a creator of donuts. Although green is another color that is prevalent in the brand's packaging, these cups forgo the use of this color to attract greater attention to the informative blocks of text and graphics on the newly designed coffee cups.
The standout new coffee cups are primarily designed to draw attention to Krispy Kreme's coffee as a product, since it is first and foremost most well-known for its donuts.
Rebranded Retro Coffee Cups
Krispy Kreme's New Coffee Cup Design Illustrates the Brand's History
Trend Themes
1. Retro-inspired Packaging - Opportunity for brands to use nostalgic design elements to engage consumers and highlight their brand's history.
2. Heritage-driven Branding - Opportunity for brands to leverage their origins and roots to create a sense of authenticity and connection with consumers.
3. Informative Packaging - Opportunity for brands to use packaging as a communication tool to provide consumers with more information about the brand and its products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to use retro-inspired packaging to evoke nostalgia and create a memorable brand experience.
2. Retail - Opportunity for retail companies to incorporate heritage-driven branding elements to differentiate themselves and connect with consumers on a deeper level.
3. Design and Advertising - Opportunity for design and advertising agencies to help brands create informative packaging that effectively tells their brand story and engages consumers.