Crystal-Encrusted Sneakers

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The New Balance NB1 574 Style is Embellished with Swarovski Crystals

The New Balance NB1 574 sneakers have been recreated with special Swarovski crystal accents. The silhouette still boasts a full suede exterior but the "N" logo is fully encrusted with crystals and pearl leather details as well. The New Balance NB1 574 style crafted for both men and women and will offer two crystal options of either 'Platinum' or 'Gunmetal,' with the option of additional ribbon lacing. There is also the choice to add a metallic silver lace keeper, a bespoke box and a shoe bag.

The exclusive New Balance NB1 574 sneakers with Swarovski crystals are also crafted in correlation with New Balance Grey Day, which honors the 574 silhouette, as well as the gray colorway. These crystal-encrusted shoes will be sold exclusively on the label's website in North America, Europe and Japan.
Trend Themes
1. Crystal-encrusted Fashion - The trend of incorporating Swarovski crystals is disrupting the fashion industry, creating a new avenue for brands to add value to existing products.
2. Personalization Through Customization - The New Balance NB1 574 line demonstrates that customization is a trend that is ever-growing and that consumers are willing to pay a premium to have a unique product.
3. Luxury Athleisure - The fusion of luxury elements in activewear is disrupting the athleisure industry, offering consumers a high-end option for comfortable attire.
Industry Implications
1. Fashion - Swarovski crystal embellishments are creating opportunities for companies to innovate within the fashion industry and add value to existing products.
2. Athletic Footwear - The trend of luxury athleisure is transforming the athletic footwear industry, opening up new opportunities to differentiate products.
3. E-commerce - The New Balance NB1 574 style, sold exclusively on the brand's website, highlights the importance of e-commerce in the retail industry as a way to create limited edition, exclusive products.

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