I'm not sure who the target market is for these glow-in-the-dark New Balance MT576S Bamboo Rake sneakers designed by FRAT and Mita, but I'm betting that the desired consumers are ravers with a keen interest in fitness. Or perhaps night bicyclists.
The New Balance MT576S Bamboo Rake sneakers are the product of a collaboration between FRAT and Mita. Besides a glow-in-the-dark upper, these sneaks also feature intricate badass embroidery on the tongue and heel and plenty of mesh throughout.
Glow-in-the-Dark Sneakers
New Balance MT576S by FRAT and Mita is Great for Athletic Ravers
Trend Themes
1. Glow-in-the-dark Fashion - Opportunity for designers to create clothing and accessories that incorporate glow-in-the-dark technology.
2. Athletic Nightlife - Potential for fitness brands to tap into the nightlife scene with products specifically designed for night activities.
3. Intricate Embroidery - Growing trend of intricate embroidery adding value and personality to fashion and accessory products.
Industry Implications
1. Athletic Apparel - Opportunity for athletic apparel brands to integrate glow-in-the-dark technology into their product lines.
2. Nightlife Entertainment - Opportunity for nightlife businesses to incorporate athletic activities or products, such as glow-in-the-dark sneakers, into their offerings.
3. Fashion Design - Potential for fashion designers to explore new and innovative materials and techniques, such as glow-in-the-dark technology and intricate embroidery.