Heritage basketball brand Champion collaborated KICKZ on a new collection entitled 'Never Not Ballin.' The drive behind the collection is the strong impact that basketball culture had over the 90s. The duo worked together to honor 25 years of KICKZ and the collection drives directly down the path that merges both athletic apparel and streetwear. The selection celebrates basketball culture through the incorporation of Brooklyn's own Omar Epps to model the new apparel and star in the campaign.
The pieces include hoodies, crewneck sweaters, tees, hats, jackets, track pants and quarter-zip sweaters. The color palette is predominantly black and white, with the occasional pop of red in the form of Champion's branding logo.
90s-Themed Athletic Apparel
Champion & KICKZ's 'Never Not Ballin' Range Honors Basketball Culture
Trend Themes
1. 90s-inspired Athletic Fashion - Opportunity for brands to tap into the nostalgia of the 90s and create athletic apparel that combines both style and performance.
2. Athleisure Streetwear Fusion - Potential for merging athletic apparel and streetwear to create fashionable and functional clothing pieces.
3. Inclusive Representation in Fashion - Chance to embrace diversity by featuring models who represent different cultures and backgrounds in fashion campaigns.
Industry Implications
1. Sports Apparel - Sports apparel brands can leverage the 90s aesthetic to create unique and nostalgic collections.
2. Streetwear - Streetwear brands can explore collaborations with athletic brands to produce fashionable and comfortable clothing options.
3. Fashion Modeling - Fashion modeling agencies could prioritize representation and diversity by showcasing models of different backgrounds and cultures.