These new Neutrogena sunscreens are being added to the brand's SPF collection to provide consumers with lifestyle-conscious ways to stay protected from the sun's rays.
The products include the Neutrogena Purescreen+ Invisible Daily Defense Mineral Face Liquid SPF 30 and the Sport Body Spray in SPF 30 and SPF 70 options. The Purescreen+ Invisible Daily Defense Mineral Face Liquid SPF 30 dries invisible to work under makeup without looking chalky, while an antioxidant complex combats against ozone, pollution, sun-induced free radicals and more. The Sport Body Spray features vitamins C and E for skincare-inspired benefits along with a mint fragrance.
The new Neutrogena sunscreens are priced at $14.99 for the Purescreen+ Invisible Daily Defense Mineral Face Liquid SPF 30 and $22.99 for the Sport Body Spray.
Protective Functional Sunscreens
These Neutrogena Sunscreens Suit Lifestyle Needs
Trend Themes
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Lifestyle-conscious Sunscreens — These new Neutrogena sunscreens offer lifestyle-conscious ways to stay protected from the sun's rays, with features like invisible application under makeup and skincare-inspired benefits.
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Antioxidant Complex Sunscreens — The Neutrogena Purescreen+ Invisible Daily Defense Mineral Face Liquid SPF 30 includes an antioxidant complex to combat ozone, pollution, and sun-induced free radicals.
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Skincare-inspired Sunscreens — The Sport Body Spray sunscreen from Neutrogena contains vitamins C and E for skincare-inspired benefits, in addition to its sun protection.
Industry Implications
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Beauty and Personal Care — The introduction of lifestyle-conscious and skincare-inspired sunscreens creates opportunities for innovation in the beauty and personal care industry.
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Health and Wellness — The inclusion of an antioxidant complex in sunscreens presents opportunities for disruptive innovation within the health and wellness industry.
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Cosmetics — The development of sunscreens that dry invisible under makeup opens up potential disruptive innovation possibilities in the cosmetics industry.