New Balance adds another tonal iteration of the signature 550 sneaker model to its roster with the Neutral Indigo colorway. It is set to launch officially on November 1st and most of the shoe upper is made with suede materials for a soft feel at the base. It is then detailed with leather and mesh throughout to add more textile contrast.
A neutral blue makes up most of the shoe with contrasting details of white that make their way onto the tongue and the lining. The branding can be seen in the form of the N, the tongue tag, the 550 symbols, and the NB at the heel logo section. It all rests on a white midsole and tan outsole unit.
Mixed Material Lifestyle Sneakers
New Balance's 550 Sneaker Gets a Neutral Indigo Colorway
Trend Themes
1. Mixed Material Sneakers - Opportunity for shoe companies to experiment with diverse elements and elevate the aesthetics of traditional sneaker designs.
2. Tonal Iterations - Fashion brands can explore the potential of releasing various iterations of a single model in new colors or patterns for enhanced stylistic options.
3. Textile Contrast - Innovation potential in combining different materials for a visually striking design in sneaker manufacturing for various consumers.
Industry Implications
1. Footwear - A growing market with evolving style preferences that presents opportunities for brands to develop and release new sneaker models.
2. Fashion - Fashion companies can capitalize on sneaker design trends by creating unique, cross-functional footwear that blends with several outfit selections.
3. Retail - Retail businesses can leverage interest in mixed material lifestyle sneakers to build niche markets for high-end and moderately-priced varieties.