Coffee is an essential part of many consumers' mornings, so this Nespresso concept aims to make the process better for users when they are looking to enjoy a cup at the office.
Connecting to your smartphone, the machine can be used to create customized cups of coffee at your leisure when you're commuting or at your desk to have it ready the moment you approach the machine. This will come as welcome news for those who are looking to streamline their routine and eliminate a run to the coffee shop in the morning to focus more on their productivity.
The Nespresso concept is the design work of Marmik Patel and acknowledges a shift towards customization in all aspects as consumers seek out ways to create personalized food on the regular.
Custom Coffee-Brewing Machines
This Nespresso Concept Offers Personalized Cups
Trend Themes
1. Smartphone-connected Coffee Machines - This trend offers opportunities for disruptive innovation in the coffee industry by allowing users to customize their coffee brewing experience using their smartphones.
2. Streamlined Morning Routines - This trend presents an opportunity for disruptive innovation in the consumer goods industry by providing products that help consumers save time and eliminate unnecessary tasks, such as going to the coffee shop in the morning.
3. Shift Towards Personalization - This trend highlights opportunities for disruptive innovation in the food and beverage industry by offering personalized experiences and products that cater to individual preferences.
Industry Implications
1. Coffee Brewing Appliances - This industry can capitalize on the trend of smartphone connectivity by developing innovative coffee machines that offer customizable brewing options through smartphone integration.
2. Consumer Goods - This industry can capitalize on the trend of streamlining morning routines by designing products that simplify everyday tasks, such as making coffee, and enhance productivity for consumers.
3. Food and Beverage - This industry can capitalize on the trend of personalization by creating customizable food and beverage products that cater to individual preferences and provide a unique dining experience.