With few words, the 'Emojis' ad from NESCAFÉ gives a story to one of the most popular emojis. The ad expresses that the instant coffee product serves as "The power behind any connection," which is demonstrated by showing the backside of the elated emoji with the brand's iconic red coffee cup in hand.
While this advertisement is not tied to the NESCAFÉ Emoticons app, it's worth noting that the instant coffee brand does have its own standalone app that helps people share coffee-themed emojis with their friends.
Since emojis have been called "a valid and near-universal method of expression in all languages," they are now often featured as the focal point of official brand advertisements.
Caffeinated Emoji Ads
This NESCAFE Ad Offers a Look Behind a Popular Emoji
Trend Themes
1. Emoji-based Advertising - Brands are utilizing emojis as the focal point of their advertisements, making them a popular form of expression in this era of instant messaging communication.
2. Marketing Through Simple Illustrations - With few words, ads using simple illustrations like emojis can tell a story and convey a message effectively without complicated imagery.
3. Branded Mobile Apps - The integration of branded mobile apps into marketing is a trend that enables businesses to create unique content, engage with customers, and foster brand awareness.
Industry Implications
1. Instant Coffee Industry - The NESCAFÉ ad example shows the trend that instant coffee companies are adapting to modern marketing tactics and reaching out to their audience through emojis.
2. Advertising and Marketing Industry - The popularity of emojis in advertising reflects the growing demand for innovative marketing techniques to connect with customers.
3. Mobile App Development Industry - The success of the NESCAFÉ Emoticons app demonstrates the opportunities for companies to develop a standalone app that complements their brand and improves customer engagement.