Nerf x Reebok teamed up to create a retro basketball shoe collection with three silhouettes and four colorways that pay homage to the brand's iconic blaster toys. Reebok’s Pump Omni Zone 2, Kamikaze 2 and Kamikaze 2 Low have been reimagined in eye-catching colors like slime green and playful glow-in-the-dark paint splatter effects.
The Nerf x Pump Omni Zone 2 "Light Jammer" stands out with a vibrant orange and green colorway and a design that lights up to reference the Nerf Sports Nerfoop. There's also the Omni Zone 2 "Big Bad Backboard," which goes with a darker black and plum colorway.
The capsule collection is first being introduced for Reebok Unlocked members and to Hasbropulse.com before the styles will be more widely available.
Toy Blaster Sneakers
Nerf x Reebok Collaborated on a Colorful, Playful Selection of Sneakers
Trend Themes
1. Retro-inspired Sneaker Collections - Design and market products inspired by childhood favorite toys or games to create nostalgic connections with consumers.
2. Collaboration Between Non-related Brands - Partner with companies from different industries to create new and innovative products that will stand out in the market.
3. Innovative Design with Unique Features - Emphasize unique features on a product that sets it apart from competitors to attract consumers who are looking for something different.
Industry Implications
1. Fashion - Produce creative collaborations that merge fashion and pop culture to attract a wide range of consumers.
2. Toy - Partner with shoe companies to introduce innovative designs that bring favorite toys to life in a new way.
3. Sporting Goods - Create unique and eye-catching designs on athletic shoes to attract younger and more fashion-conscious customers.