Knowing that consumers are looking for fun, multi-textured candies, NERDS is introducing NERDS Gummy Clusters. These treats take the form of NERDS that surround a fruity gummy center, which makes them packed with color, flavor and texture, promising fans a "taste-filled journey as they chew."
Due to the nature of the crunchy and gummy candy, NERDS describes the new bite-sized candies as "perfectly imperfect by design." The rainbow-flavored NERDS Gummy Clusters will soon be available in a variety of sizes, including shareable pouches and theater boxes.
While fans have come to expect playful and fun-to-eat candies from NERDS, this new product delivers yet another way to appreciate the crunchy, chewy, poppable and gummy offerings from the iconic candy brand.
Clustered Gummy Candies
NERDS Gummy Clusters Mix Colors, Shapes and Textures
Trend Themes
1. Multi-textured Candies - Food companies can innovate by merging different texture and flavor profiles in their products, similar to NERDS' Gummy Clusters.
2. Hybridized Confectioneries - Candy makers can create new types of candies by combining classic treats with innovative textures or shapes, as seen in NERDS' Gummy Clusters.
3. Experience-driven Snacking - Brands can create snack products that offer an unforgettably unique and dynamic flavor experience, like NERDS' Gummy Clusters' 'taste-filled journey'.
Industry Implications
1. Confectionery Manufacturing - Companies can continue to create hybrid candies that blur the lines between different candy types, blurring as NERDS with their Gummy Clusters.
2. Snack Food Manufacturing - Snack brands should focus on creating snack products that offer dynamic flavor and texture experience like NERDS Gummy Clusters, to meet consumers' demands for variety and excitement.
3. Food Packaging - Food packaging manufacturers can create shareable pouches and theater boxes like those offered by NERDS' Gummy Clusters to make snacking more convenient and fun for customers on the go.