Previously featured on TrendHunter.com, the Adidas photoshoot by David Ellingsen featuring athletic model Tym Roders is one of the best examples of effective nudevertising. After going viral across the Internet, the shoot has been spoofed by photographer Neo Fragoso.
Neo captured model Eric Turner recreating the poses of Tym with different sneakers. We have the side-by-side photos to show how the results compare to the original. What do you think?
Implications - Urban societies have become so saturated with digital and print advertisements that consumers have become desensitized to their images. These consumers now pay attention to graphics that shock them with taboo or risque content. Companies can incorporate these elements into their marketing campaigns to appeal to potential target markets.
Parodied Nudevertising
Neo Fragoso Spoofs David Ellingsen's Sexy Adidas Set
Trend Themes
1. Parodied Nudevertising - Opportunity for brands to create parodies or spoofs of popular advertisements by incorporating risque or taboo content.
2. Desensitization to Traditional Advertisements - Opportunity for businesses to create attention-grabbing campaigns by shocking consumers with taboo or risque content.
3. Appeal of Shocking Graphics - Opportunity for companies to incorporate edgy and provocative visuals in their marketing to capture the attention of target markets.
Industry Implications
1. Fashion and Athletic Apparel - Fashion and athletic apparel brands can leverage parodied nudevertising to create buzz and engage with consumers.
2. Photography and Art - Photographers and artists can explore the concept of spoofing popular advertisements through their creative works.
3. Marketing and Advertising - Marketing and advertising agencies can help brands incorporate shocking graphics and risque content to stand out in a saturated advertising landscape.