Neo 2 is a spanish magazine about the latest trends that embrace a lot of fields: art, fashion, music, technology... Neo 2 started like quarterly magazine in 1997 ( it's monthly from nº 40). Its design (image, typography...) is specially modern, with a cosmoplitan vocation for developing every subject by means of interviews,pictures,articles and essays. It's a cultural reference in the european space.
Implications - Many companies quickly grow tiresome in the eyes of the public when they are not constantly innovating. Many new magazines and publications are demonstrating the importance of transcending genres in order to appeal to a wider target audience. By being able to convey compassion and interest for a large grouping of people, beliefs, fashions and so on companies can become more favorable in the eyes of consumers.
NEO 2
Spanish Trend Magazine
Trend Themes
1. Cross-genre Publishing - The trend of cross-genre publishing is disrupting the magazine industry by appealing to a wider target audience and conveying compassion and interest for a large grouping of people, beliefs, and fashions.
2. Modern Design - The trend of modern design in magazines is creating disruptive innovation opportunities by incorporating cosmopolitan vocation, image, and typography to develop every subject in a visually appealing manner.
3. Cultural References - The trend of becoming a cultural reference in the European space is an opportunity for companies to establish themselves as esteemed authorities in art, fashion, music, and technology, inspiring consumer favorability.
Industry Implications
1. Publishing - The publishing industry can embrace cross-genre approaches to broaden their target audience, encourage innovation, and create a favorable consumer perception.
2. Design - Incorporating modern design elements, such as cosmopolitan vocation and visually appealing typography, presents disruptive innovation opportunities for the design industry, particularly in magazine layouts and aesthetics.
3. Culture - Industries that encompass art, fashion, music, and technology can leverage becoming cultural references to establish themselves as esteemed authorities and build consumer loyalty and favorability.