The NEIGHBORHOOD Spring/Summer 2018 collection just launched and it embraces overarching aesthetics of the military look, workwear, and sportswear. The entire Japanese streetwear line merges together these various themes to maximize the pieces' functionality, versatility, and diversity. The brand built a foundation on the grounds of creating "basic clothes made by digesting elements of motorcycle, military, outdoor, trade, etc with its own interpretation, proposal of that lifestyle." NEIGHBORHOOD's brand has a history of blending together various visual approaches and from that, creates products that suit all those areas.
The NEIGHBORHOOD Spring/Summer 2018 collection spotlights a lot of light outerwear such as field jackets, bomber jackets, chore coats, coach silhouettes, and denim jackets. The details are very muted with the occasional print work, patches, and typography.
Multi-Focused Menswear Collections
The NEIGHBORHOOD Spring/Summer 2018 Line is Highly Versatile
Trend Themes
1. Multi-focused Collections - Brands merge various themes to create versatile and diverse collections.
2. Military-inspired Clothing - Military aesthetics are incorporated into fashion collections for a functional, utilitarian look.
3. Streetwear Fashion - Streetwear brands blend visual approaches to create products that cater to multiple lifestyles.
Industry Implications
1. Fashion - Fashion brands can innovate by merging various themes into their collections for versatile and diverse offerings.
2. Outdoor Gear - Outdoor gear brands can add military-inspired aesthetics to their products for a utilitarian, functional look.
3. Sportswear - Sportswear brands can incorporate streetwear and other styles into their collections to cater to multiple lifestyles and preferences.