Whether its used to promote a product or interact with customers, social media is an invaluable resource for small businesses—Needls makes it even more so.
Developed by a Toronto startup, this lead generation software tool leverages Facebook and Twitter to identify prospects in real-time. Needls is able to do this by seeking out a specified set of keywords and helps to locate opportunities for a business to find actionable leads. Once found, a business owner is identified of a possible lead by email. Although the value of leads is dependent on which industry it is being used for, Needls describes that "It is the case that most, if not all, needls. users will recoup their monthly investments in just one closed lead."
For lead generation in one location, Needls offers a Harvester account type. Similarly, Cultivator is offered as another option for lead generation in multiple locations.
Social Acquisition Tools
Needls Helps Small Businesses Generate Leads with Social Media
Trend Themes
1. Social Media Lead Generation - Needls leverages social media for real-time lead identification, expanding the trend of social media as a business resource.
2. Keyword-based Lead Scanning - Needls' ability to search social media for specified keywords creates an opportunity for more specialized and targeted lead generation tools.
3. Location-based Lead Generation - Needls' Harvester and Cultivator account options present an opportunity for businesses to utilize location-based lead generation tools for efficiency.
Industry Implications
1. Digital Marketing - Needls provides an innovative tool for businesses in the digital marketing industry to generate leads and interact with customers on social media.
2. Sales - Needls' real-time lead identification expands the potential for innovation in sales teams, allowing for highly targeted and efficient lead generation.
3. Small Business Management - Needls provides a cost-effective solution for small business owners to generate leads through social media, presenting an opportunity for disruptive innovation in the small business management industry.