Nectar & Pulse is a new Austrian company designed to make traveling to foreign cities a more personal experience. This is done by offering travel guides created by your city's "soulmates." The soulmates are locals who have the same passions as you, and as such, can provide intriguing points of interest that are unlikely to be found on the stock city tour guide.
The service is extremely simple to use and currently serves three European cities including London, Vienna and Stockholm. Users start by selecting a city, then select soulmates to help fill their guide. Each soulmate has a profile and a brief description about their interests and themselves. Adding a soulmate to your "suitcase" adds all of that person's suggestions and points of interests. Special city maps are created with each point of interest marked.
According to the creators of Nectar & Pulse, the best places in a foreign city are often found via the locals, not the tour guide. Here's hoping that Nectar & Pulse take off and consider adding some American cities to their roster.
Soulmate City Guides
Nectar & Pulse Makes It Easy to Find a City's Best Spots
Trend Themes
1. Personalized Travel Guides - Nectar & Pulse connects travelers with locals who share similar interests to create customized city guides, disrupting the traditional tour guide experience.
2. Local Recommendations - Nectar & Pulse taps into the knowledge of locals to provide unique and off-the-beaten-path recommendations, presenting an opportunity to disrupt the travel industry by emphasizing authentic experiences.
3. Enhanced City Mapping - Nectar & Pulse creates specialized city maps with marked points of interest, presenting an opportunity for disruptive innovation in mapping technology.
Industry Implications
1. Travel and Tourism - Nectar & Pulse's personalized travel guides and local recommendations have the potential to revolutionize the travel and tourism industry.
2. Technology - Nectar & Pulse's enhanced city mapping feature presents a disruptive innovation opportunity for technology companies specializing in mapping and navigation.
3. Hospitality - Nectar & Pulse's emphasis on connecting travelers with locals could disrupt the hospitality industry by encouraging more authentic and personalized travel experiences.