Let's admit it, being lost as a tourist is an uncomfortable experience. With the NaviQ digital city guide, however, there's no longer a need to worry about getting lost.
The NaviQ digital city guide is a genius idea from designers Yana Tzanov, Elisa Makela, Rebecca Lyon and Chris Langer. This bus stop-like screen holds a host of information about its city, from maps and weather forecasts to local news and public transportation routes.
Implications - Consumers have now become reliant on modern conveniences and expect it from their products. Corporations looking to differentiate themselves from their peers may consider making their wares more convenient than their competitions' products.
Bus Stop Tour Guides
The 'NaviQ' Digital City Guide Will Help You if You're Lost
Trend Themes
1. Digital City Guides - Products that offer digital city guides will be more attractive to modern travelers
2. Smart Bus Stops - Bus stops that offer more than just a place to wait for a bus will become more popular
3. Convenience Expectations - Companies that offer more convenient products will differentiate themselves in the market
Industry Implications
1. Tourism - Digital city guides will be especially appealing to the tourism industry
2. Public Transportation - Smart bus stops will benefit the public transportation industry by offering more features to riders
3. Technology - As consumers come to expect more convenient products, technology companies have an opportunity to provide solutions for various industries