Based in South Korea, Natuur is a well-loved ice cream brand chain. Known for its luscious green tea ice cream, the brand sells its delicious products in its stores across the nation, featuring soft-serve and ice cream by the scoop. The brand also sells pints at grocery and convenience stores.
While Natuur already sells fruity sorbets, its recent launch expands its range to include creamy dairy-alternative ice creams in addition to its juicy frozen desserts. Its two new vegan and plant-based flavors are currently sold in pints. The Cashew Vanilla ice cream is made from cashew milk and boasts a light vanilla flavor. The brand's second vegan launch is a Coconut Pineapple ice cream, which fills the pallet with the taste of tropical pineapple and coconut delight.
Creamy Vegan Ice Creams
Natuur Launched Two New Plant-Based and Vegan Ice Cream Flavors
Trend Themes
1. Plant-based Ice Creams - Expanding the traditional ice cream market with plant-based, dairy-alternative options.
2. Vegan Desserts - Increasing demand for plant-based desserts that cater to varying dietary restrictions.
3. Alternative Milk Products - Rise of alternative milk products made from cashews, coconut and other non-dairy sources as ingredients in desserts.
Industry Implications
1. Food and Beverage Industry - Opportunity for companies in the food and beverage industry to target health-conscious and environmentally aware consumers with plant-based and vegan dessert options.
2. Retail Industry - Grocery and convenience stores could expand their product lines to include plant-based and vegan ice cream options, meeting customer needs and preferences.
3. Agricultural Industry - Increased demand for non-dairy milk alternatives as ingredients in desserts creates opportunities for farmers to grow and produce alternative plant-based sources of milk.