The brand 'Naturoney' is known in Quebec for its wide range of honey products -- both edible and medicinal -- and it recently revamped its branding with the help of the creative agency 'lg2 boutique.'
The client Les Ruchers Promiel wanted its new brand identity to appear more contemporary, since it previously used more traditional floral imagery that did not suit the interests of the modern consumer. Its entire range of products was redesigned, with everything from classic and tasting honeys to apitherapy products being made to look more contemporary. The resulting brand identity is one that is more sophisticated, while still keeping its natural influences.
Naturoney's new branding ensures that this product remains relevant in a market that is constantly finding demand in healthy and contemporary products.
Medicinal Honey Collections
The Quebec-Based Brand 'Naturoney' Boasts Graphic and Striped Branding
Trend Themes
1. Contemporary Branding - Disruptive innovation opportunity: Explore new design approaches to update traditional brand identities in order to appeal to modern consumers.
2. Medicinal Honey Products - Disruptive innovation opportunity: Develop innovative honey-based products targeting the growing demand for natural and holistic remedies.
3. Healthy and Contemporary Products - Disruptive innovation opportunity: Create new food and wellness products that combine health benefits with modern aesthetics to meet the evolving needs of health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce unique honey-based products into the food and beverage market to cater to the demand for natural and functional ingredients.
2. Health and Wellness - Disruptive innovation opportunity: Explore the potential of honey-based remedies and apitherapy products to disrupt the traditional healthcare industry.
3. Creative and Design - Disruptive innovation opportunity: Offer innovative branding and design solutions that help traditional brands update their image and connect with modern consumers.