Known for its 100% natural oil blend and its sustainability-focused mentality, Siblings has definitely appealed to eco-conscious candle lovers. Now, the brand looks to appeal to those who are aesthetically minded, as well, with a creative package and a new scent.
The brand new Artist Series: Lake Life, smells of Strawberry, Geranium, Wild Rose, Fresh Air, and Vanilla made up of the brand’s signature 100% natural oil blend. The product seeks to evoke a tranquil scene: "For a moment, time slows down. Your to-do list includes nothing but a dip in the lake and a snooze in the shade. White nights lead to late dinners and a few too many drinks at the cottage with loved ones."
The natural oil blend is offered in 100% compostable packaging that captures attention with original art by Spanish artist Paula Sanz Caballero.
Artist-Led Candle Collaborations
Siblings’ Artist Series Natural Oil Blend Celebrates Lake Life
Trend Themes
1. Eco-friendly Candle Collaborations - There is an opportunity for candle brands to collaborate with artists and create sustainable, aesthetically pleasing products that appeal to eco-conscious consumers.
2. Artist-driven Packaging Designs - Incorporating original artwork into packaging designs can attract consumers who value unique and creative products.
3. Sensory-driven Product Development - Developing products that concentrate on evoking emotional responses through scents, visuals, and packaging design can attract consumers seeking an immersive experience with each purchase.
Industry Implications
1. Candle Industry - Candle companies can collaborate with artists, experiment with eco-friendly packaging materials, and create scents that transport consumers into unique sensory experiences.
2. Art and Design Industry - There is an opportunity for artists to collaborate with companies to create distinctive and impactful packaging designs that highlight their artistic abilities and showcase unique artwork on products.
3. Sustainability Industry - The use of compostable packaging is just one example of how environmentally conscious businesses can actively seek and implement innovative and sustainable solutions to better serve consumers and the planet.