New Balance unveils yet another tonal iteration that is seen decorating its iconic 2002R sneaker model this season with the lanch of the Natural Indigo colorway palette. The sneaker is made with a blend of white and navy blue colors throughout the silhouette with white leather overlaying on top of the laces, the tongues, heels, mudguards, and the quarters of the shoe.
The navy accents add some tonal contrast and it is seen detailing the upper eyelets, the toe box, collar trimmings, and the N logo along the medial side of the shoe. Additionally, branding is kept simple with the model number on the outer side of the collars and NB at the back of the shoe.
Polished Summer-Ready Sneakers
New Balance Unveils a New Natural Indigo Hue to its 2002R
Trend Themes
1. Indigo Sneaker Trend - The trend of using natural indigo dye in sneaker production presents an opportunity for companies to differentiate their products with unique and sustainable materials.
2. Tonal Sneaker Trend - The tonal sneaker trend is an opportunity for companies to experiment with new colorways and materials to create unique and fashion-forward designs.
3. Minimal Branding Trend - The trend of minimal branding on sneakers provides an opportunity for companies to prioritize design and materials over overt branding, appealing to consumers who value subtlety and simplicity in their fashion choices.
Industry Implications
1. Footwear Industry - The footwear industry can take advantage of the indigo and tonal sneaker trends to create unique and sustainable designs that appeal to fashion-conscious consumers.
2. Sustainability Industry - The use of natural indigo dye in sneaker production presents an opportunity for the sustainability industry to promote eco-friendly and socially responsible practices in fashion.
3. Design Industry - The minimal branding trend in sneakers is an opportunity for the design industry to showcase innovative and fashion-forward designs that prioritize simplicity and subtlety over overt branding.