NASASEASONS, a contemporary clothing label that was founded back in 2014, aims to appeal to youthful consumers who have a rebellious and rather cynical point of view.
In order to target this demographic, the brand employed Eileen Kelly and Naleye Junior, with the former social media mogul perhaps better known by her Instagram name, "killerandsweetthang." The two wear NASASEASONS' Fall/Winter 2016 collection in a colorful editorial together, flaunting shirts, hoodies and hats that boast phrases like "NO PICTURES," "LOVE WILL TEAR US APART," "I KILL ROMANCE" and "I USED TO MISS YOU."
The color pallets which are presented throughout are refreshingly simplistic, with black and white broken up with light pastels in yellow and pink. The phrases that decorate the apparel change in typography and color, however are unified by a sense of youthful casualness.
Instagram Star Editorials
NASASEASONS' Fall/Winter Line is Modeled by Eileen Kelly & Naleye Junior
Trend Themes
1. Youthful Rebellious Fashion - Opportunities for brands to target young, cynical consumers with bold, edgy clothing lines, featuring unconventional typography and graphics.
2. Instagram Model Marketing - Opportunities for brands to collaborate with social media influencers to promote their products and reach a larger audience online.
3. Simplistic Color Palettes - Opportunities for brands to utilize minimalist color schemes, with small pops of bright, pastel colors, for a refreshingly modern aesthetic.
Industry Implications
1. Fashion Industry - Innovative opportunities for fashion brands to tap into the young, rebellious consumer market and collaborate with social media influencers to drive sales online.
2. Marketing Industry - Opportunities for marketers to facilitate collaborations between fashion brands and influencers, leveraging social media platforms to target niche audiences.
3. Graphic Design Industry - Opportunities for graphic designers to create bold, edgy typographical designs with an emphasis on simplicity and clarity.