Fashion brand 'Coach' has released a unisex, NASA themed collection.
Available now, the collection is inspired by the optimism of the 1960's space race. With fun, space-themed graphics, the collection is nostalgic and retro while maintaining a modern aesthetic. The collection includes soft-looking t-shirts, military jackets and knit sweaters. In addition to the unisex ready-to-wear, the collection includes handbags in fun colors, with rounded edges and graphic patches.
Many retailers are releasing collections with graphic patches and cheeky details. For example, Prada's Cruise 2018 collection included emoji-inspired crystal details. Fun details like these prove the fashion industry is moving away from ultra basic, Normcore designs and towards more fun-loving, expressive styles. This compounded with the divisive nature of today's society can be appealing. When it comes to fashion now, consumers don't want to take their clothes too seriously and just get some joy out of what they are wearing.
Space-Themed Fashion Collections
Coach Releases a NASA Themed Collection
Trend Themes
1. Space-themed Fashion - Opportunity for retailers to tap into the nostalgia and optimism of the space race by incorporating fun designs and graphic patches into their collections.
2. Expressive Styles - A growing trend in fashion towards cheeky details and expressive styles that appeal to consumers looking for more fun in their clothing choices.
3. Unisex Ready-to-wear - An increasing trend in fashion towards gender-neutral designs that offer versatility and accessibility to a wider range of consumers.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion industry players to incorporate fun, graphic designs and gender-neutral styles to appeal to a wider consumer base.
2. Retail - Opportunity for retailers to capitalize on the growing trend towards expressive, playful fashion styles that promote inclusivity and positivity.
3. Textile and Graphic Design - Opportunity for designers to create innovative space-themed prints and graphic patches that can be incorporated into fashion collections for added visual interest.