The NARS Blush Collection has undergone a reformulation for the first time in 25 years to keep it relevant with today's consumer and also further refine its performance capabilities. The blush now boasts a vegan-friendly formula that's rated to last up to 16-hours and features four types of pigment in the mix to ensure the best color quality possible. The weightless feel of the blush means it can be easily blended and built on when creating a makeup look.
The NARS Blush Collection includes eight new shades alongside 12 bestsellers to help capture the attention of those who are new to the brand, but also keep its existing fans in the spotlight. The blush is priced at $34.
Reformulated Legacy Blush Cosmetics
The NARS Blush Collection is Now Vegan and Lasts 16-Hours
Trend Themes
1. Vegan-friendly Formulas - Exploring vegan-friendly formulas for beauty products presents an opportunity to appeal to conscious consumers seeking ethical options.
2. Long-lasting Performance - Enhancing product longevity to up to 16-hours offers a competitive edge in the cosmetics industry for those seeking all-day wear.
3. Expanded Color Palette - Expanding color options within a product line can attract new customers while catering to the preferences of existing ones.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can leverage vegan-friendly formulations to tap into the growing demand for ethical products.
2. Cosmetics Manufacturing - Embracing long-lasting performance capabilities can revolutionize cosmetics manufacturing processes to meet the needs of consumers seeking durability.
3. Retail & Fashion - By expanding color palettes in products, the retail and fashion industry can enhance brand appeal and cater to diverse consumer preferences.