The love-hate relationship between the citizens of Mexico and the drug cartels holding their country hostage has culminated into a media subculture known as Narcocorridos. The interplay between fact and fiction in the films and songs about drug dealers is one of a kind in the world and worthy of investigation.
As bureaucrats continue to comply, bodies continue to pile up and the climate of fear lingers over Mexico, blame falls squarely on the shoulders of one social group: the Narcos. Mexico's drug dealers enjoy the wrath and reverence of their compatriots, and this bipolarity is best exemplified by Narcocorridos, songs and films that glorify the blood-curdling exploits of peddlers. Similar to the street gangster appeal that gripped the United States, icons like flashy jewelry and ostentatious cars are part of the Narco lifestyle. In fact, the fascination with drug dealers is so widespread that a Narcocorridos museum has recently opened in Mexico City, showcasing the weaponry and contraband of the country's most wanted men.
Marisa Arizpe of Trendpool.com notes that youngsters have "no clear leaders to look up to, creating a gap that is filled by the characters that apparently have the power, money, women, and guns to make things happen." An intriguing, albeit dejecting state of affairs.
Drug Cartel Glamorizations
The Narcocorridos Culture Takes Off in Central America
Trend Themes
1. Narcocorridos Culture - There is an opportunity for the media industry to explore this subculture and develop new content and products to cater to the widespread fascination with the Narcos lifestyle.
2. Glamorization of Drug Culture - There is an opportunity for the entertainment industry to create alternative narratives that portray the negative effects of drug use on individuals and society.
3. Leadership Crisis Among Youth - There is an opportunity for the education industry to develop programs that address the leadership gap among youth, providing positive role models and empowering them to effect change in their communities and beyond.
Industry Implications
1. Media - The media industry can capitalize on this subculture and develop new content and products to cater to the widespread fascination with the Narcos lifestyle.
2. Entertainment - There is an opportunity for the entertainment industry to create alternative narratives that portray the negative effects of drug use on individuals and society.
3. Education - There is an opportunity for the education industry to develop programs that address the leadership gap among youth, providing positive role models and empowering them to effect change in their communities and beyond.