Designed by Asraf Kafaouin from Qatar, the Naoussa Wine branding design uses an abnormal shape from how regular wine bottles are normally made. This look uses a bottom-heavy aesthetic, with the lower end of the bottle flaring out like a pair of jeans from the 60s.
The wine itself comes from Greece, and the company is trying to make more of a splash on the international market, namely the US and China, as well as Western Europe. As such they've gone with this new branding concept which will hopefully elevate them above other wine companies. The subtlety of the design is also a plus, since the graphic designer did a great job with changing the bottle every so slightly to make it more recognizable, but not obnoxiously different.
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
Trend Themes
1. Bottom-heavy Bottle Design - Designing wine bottles with a unique bottom-heavy aesthetic presents an opportunity for disruptive innovation in the wine industry.
2. Subtle Branding - Emphasizing subtle branding elements presents opportunities for disruptive innovation in the wine industry.
3. Unconventional Packaging Design - Creating unconventional packaging designs for wine presents an opportunity for disruptive innovation in the wine industry.
Industry Implications
1. Wine Manufacturing - Wine manufacturers have an opportunity to create unique packaging designs that align with new branding concepts and differentiate from competitors.
2. Graphic Design - Graphic designers have an opportunity to create subtly branded packaging designs that are recognizable but not obnoxiously different.
3. International Trade and Distribution - With Naoussa Wine trying to make a greater impact on the international market, companies in the international trade and distribution industry have an opportunity to collaborate with unique wine brands with unconventional packaging and branding.