Consumers who are looking for a breakfast fix that's on the healthier side are likely to find the new Naked Egg Taco from Taco Bell appealing. To get an understanding of whether or not the new menu addition would prove successful, the fast food chain tested it out in locations in Flint, Michigan, first.
Instead of a tortilla shell, the Naked Egg Taco uses a fried egg, making it lower in carbs and calories than many other alternatives. For toppings, consumers can either choose sausage or bacon as a protein base, which is then topped off with fried potato and oozes of cheddar cheese.
The Naked Egg Taco will be available throughout the US starting August 31st for the low price of $1.99.
Low-Carb Breakfast Tacos
Taco Bell's New Naked Egg Taco Uses a Fried Egg in Place of a Shell
Trend Themes
1. Low-carb Breakfast Options - There is a growing demand for low-carb breakfast options, providing an opportunity for innovative food companies to create new dishes like Taco Bell's Naked Egg Taco.
2. Alternative Protein Sources - With the choice of sausage or bacon as protein bases in the Naked Egg Taco, there is an opportunity for food companies to explore alternative protein sources in breakfast dishes.
3. Health-conscious Fast Food - The popularity of Taco Bell's Naked Egg Taco demonstrates a market for health-conscious fast food options, creating potential for other fast food chains to introduce healthier menu choices.
Industry Implications
1. Fast Food - The success of Taco Bell's Naked Egg Taco highlights the potential for innovation and disruption within the fast food industry, particularly in the breakfast segment.
2. Food and Beverage - The demand for low-carb breakfast options and alternative protein sources presents opportunities for innovation in the food and beverage industry, as seen with Taco Bell's Naked Egg Taco.
3. Restaurant - Restaurants can take advantage of the trend towards health-conscious eating by introducing low-carb breakfast options and alternative protein sources, following the example of Taco Bell's Naked Egg Taco.