Atoria’s Family Bakery Upcycled SuperGrain Mini Naan Flatbread is made with 20% ReGrained Supergrain+ flour, which repurposes grains that are typically discarded at the end of the beer-brewing process.
Brands that incorporate upcycled ingredients into their packaged goods resonate with consumers who are increasingly eager to make sustainable choices and contribute to waste reduction. The link between conscious consumer preferences and innovative product offerings not only has the potential to enhance brand and product appeal but also support a collective effort to minimize environmental impact.
Natural Products Expo East's 2023 NEXTY Awards has recognized Atoria’s Family Bakery Upcycled SuperGrain Mini Naan Flatbread as a finalist in the category for Best New Pantry Product.
Upcycled Supergrain Flatbreads
This Naan Flatbread Uses 20% ReGrained Supergrain+ Flour
Trend Themes
1. Upcycled Ingredients - Utilizing upcycled ingredients in packaged goods aligns with consumer preferences for sustainable choices and waste reduction, presenting opportunities for brands to enhance their appeal and minimize environmental impact.
2. Conscious Consumerism - The connection between conscious consumer preferences and innovative product offerings creates opportunities for brands to meet the demand for sustainable options and contribute to waste reduction efforts.
3. Sustainable Packaging - Incorporating upcycled ingredients into packaged goods supports a collective effort to minimize environmental impact and offers brands the chance to align their packaging practices with consumer values.
Industry Implications
1. Food and Beverage - The use of upcycled ingredients in food products presents opportunities for brands to tap into consumer demand for sustainable and eco-friendly options, ultimately enhancing their market appeal.
2. Sustainable Manufacturing - Implementing upcycled ingredients in manufacturing processes allows companies to reduce waste and environmental impact while meeting consumer demands for sustainable and responsibly-produced products.
3. Packaging and Labeling - The incorporation of upcycled ingredients in packaging materials enables companies to align their packaging practices with consumer preferences for sustainable and eco-friendly packaging solutions, presenting opportunities for differentiation and brand positioning.