Nike's sub-label N7 is recognized for its work on spotlighting Native American communities and continue to represent this ethos with its newest sneaker. N7 introduces the newest version of the signature Air Force 1 Low sneakers in a 'Light Bone' colorway with unique woven details all across its uppers. The special edition sneakers highlight a light textured color in contrast with the branding swoosh in black.
The contrasting details bring out the woven details done through stitching accents. Additional details of black are found on the sneaker's tongue, at the midsole AIR motif, and at the heel counter along with N7 branding details as well. The new Nike N7 Air Force 1 Low will be available for purchase online for the price of $120 USD.
Woven-Patterned Sneakers
Nike's N7 Sub-Brand Drops a Brand New Air Force 1 Low Iteration
Trend Themes
1. Woven-patterned Sneakers - Innovative weaving techniques in footwear design, especially with the use of contrasting colors, can add a unique visual element to common shoe styles.
2. Sub-brand Marketing - Emerging sublabels, like Nike's N7, are using targeted marketing strategies to promote niche communities and cultures, providing valuable opportunities for both profit and social activism.
3. Cultural Representation in Fashion - As diversity becomes an increasingly important topic in modern culture, fashion ventures like N7 highlight the importance of representing and collaborating with underrepresented communities in their product designs.
Industry Implications
1. Footwear - With the rise of online shopping and consumer customization, the footwear industry is ripe for innovation opportunities in materials, design, and marketing.
2. Fashion - As fashion continues to become more inclusive and socially aware, there is a growing demand for unique, culturally-aware designs that highlight underrepresented groups.
3. Marketing - With the increasing focus on social responsibility and diversity in modern advertising, there is a growing need for innovative and authentic strategies to promote and celebrate diverse cultures.