On the 15th of May, India's largest online fashion and lifestyle store, Myntra, will be closing up shop forever—however, Myntra will remain accessible as an app-only platform. Knowing that many shoppers prefer to shop via mobile devices than through the web, Myntra is leading a revolution that could mark the end of desktop and browser-based shopping.
Through the app, shoppers will be able to browse through over 1,000 fashion brands and an assortment of more than a million products. Through the app, shoppers are able to compile wishlists, share finds with friends and sift through an overwhelming amount of items by filtering their searches by price, popularity, discounts and more.
In terms of payment, Myntra accepts credit and debit cards, transactions through online banking as well as options for cash-on-delivery, which makes it both forward-thinking and flexible as a mobile fashion retailer.
App-Only Fashion Retailers
Consumers Will Soon Only Make Purchases Through Myntra by App
Trend Themes
1. Mobile-only Shopping - The rise of app-only platforms like Myntra is shifting consumer behavior towards mobile shopping, presenting opportunities for businesses to optimize their mobile shopping experience.
2. Personalized Shopping Experience - App-only platforms like Myntra offer features like wishlists, social sharing, and personalized search filters, creating opportunities for businesses to provide customized shopping experiences.
3. Flexible Payment Options - App-only retailers like Myntra are embracing flexible payment options like online banking and cash-on-delivery, paving the way for businesses to offer convenient and diverse payment methods.
Industry Implications
1. E-commerce - The app-only trend in fashion retail is reshaping the e-commerce industry, prompting businesses to develop mobile-centric strategies.
2. Fashion - The shift towards app-only shopping brings a disruptive innovation opportunity for the fashion industry to redefine how consumers discover, browse, and purchase clothing and accessories.
3. Mobile Technology - The growing popularity of app-only fashion retailers highlights the need for mobile technology advancements, presenting opportunities for businesses in mobile app development and optimization.