Myna Snacks is a new launch from Twitch streamer Imane Anys (better known as Pokimane) and CPG veteran Darcey Macken, and the brand is introducing itself to the world with bite-sized, better-for-you cookies for gamers. The brand's debut product, Midnight Mini Cookies, are made with rich chocolate, white chips and sea salt, and no artificial ingredients.
This brand was created in response to Pokimane being unsatisfied with the junk-filled snacks on the market and her struggle to find snacks that she could feel good about eating. These gluten-free cookies boast a premium non-GMO gluten-free flour blend, coconut sugar and mushroom powder, which makes each serving a good source of Vitamin D.
Created to support a positive relationship with snacking, Myna Snacks speaks to snackers in the digital age who are discerning when it comes to what's included in the ingredient list.
Bite-Sized Better-for-You Cookies
Myna Snacks' Mini Cookies Support Snacking in the Digital Age
Trend Themes
1. Bite-sized Snacks - The trend of bite-sized snacks is disrupting the way people snack, catering to the needs of individuals looking for convenient and portion-controlled options.
2. Better-for-you Products - The trend of better-for-you products is revolutionizing the food industry, as consumers increasingly seek healthier alternatives to traditional snacks.
3. Digital Snacking - The trend of digital snacking is creating opportunities for brands to cater to the needs of tech-savvy consumers who prioritize convenience and quality.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of bite-sized snacks by developing innovative and nutritious options for on-the-go consumers.
2. CPG (consumer Packaged Goods) - The CPG industry has the potential to tap into the trend of better-for-you products by creating and marketing healthier alternatives to traditional packaged snacks.
3. Gaming and Entertainment - The gaming and entertainment industry can explore the trend of digital snacking by partnering with snack brands that offer convenient and satisfying options for gamers.