MyMuse collaborated with TikTok star Dixie D’Amelio to create Passion, a caffeine-free, adaptogenic soda with electrolytes and all-natural ingredients to replenish the mind and body. The free-from soda is a better-for-you option to reach for over sugary sodas with artificial ingredients, and MyMuse's Inspired Soda boasts just five grams of sugar and 25 calories. This purposeful drink aims to inspire creativity and support the next generation of creators like Dixie D’Amelio who are driven by purpose and passion.
Passion will be released alongside two other new flavors from the brand, Black Cherry and Orange U Glad. All three of the scientifically formulated beverages unite adaptogens like ashwagandha and maca root with zinc, potassium and magnesium to deliver a refreshing experience.
Uncaffeinated Adaptogenic Sodas
MyMuse Created Its Newest Inspired Soda with a TikTok Star
Trend Themes
1. Adaptogenic Sodas with Influencer Partnerships - Creating adaptogenic sodas in collaboration with influencers to offer better-for-you soda options with unique flavor profiles and functional benefits.
2. Purposeful Drinks for Creativity and Wellness - Developing purposeful drinks that promote creativity and wellness by incorporating adaptogens, electrolytes, and natural ingredients in low-sugar, low-calorie formulations.
3. Scientifically Formulated Functional Beverages - Formulating functional beverages with specific health benefits by combining adaptogens and essential minerals like zinc, potassium, and magnesium for a holistic approach to refreshment.
Industry Implications
1. Beverage - Innovating in the beverage industry to offer consumers healthier soda alternatives that cater to their wellness and functional needs.
2. Influencer Marketing - Leveraging influencer partnerships to market products and create unique, trend-setting offerings that resonate with target audiences seeking authenticity and innovation.
3. Wellness - Exploring opportunities in the wellness industry to develop purposeful drinks that not only taste good but also provide mental and physical benefits for health-conscious consumers.