My/Mochi Ice Cream has announced a new social media campaign for National Ice Cream Day (July 18, 2021) to offer consumers the ability to win free ice cream and even enter for a chance to win a whole year' supply.
The campaign calls for consumers to show off their 'Mmm Face' using the hashtag #MyMochiMmmface and tag @MyMochi on Instagram or TikTok or @mymochiicecream on Twitter or Facebook. Participants will receive a direct message with instructions on how to claim a free box of the brand's ice cream bites within three days of posting.
The My/Mochi Ice Cream 'Mmm Face' campaign will also see 10 lucky entrants scoring a whole year's supply of the brand's product to enjoy.
Celebratory Ice Cream Promotions
My/Mochi Ice Cream is Calling Consumers to Show Their 'Mmm Face'
Trend Themes
1. Social Media Ice Cream Campaigns - Brands can launch social media campaigns to incentivize consumers to promote and engage with their products, potentially leading to increased brand loyalty and sales.
2. Interactive Marketing Techniques - Brands can leverage interactive marketing techniques, like encouraging consumers to share photos or videos, to create organic buzz and strengthen their online presence.
3. Product Giveaways on Special Occasions - Brands can offer promotions or giveaways on holidays or special occasions to attract consumer attention and potentially increase sales in the long-term.
Industry Implications
1. Ice Cream Industry - Ice cream brands can use social media campaigns and interactive marketing techniques to increase brand awareness, create buzz, and potentially drive sales of their products.
2. Food and Beverage Industry - Food and beverage brands can potentially generate increased interest in their products by offering giveaways and promotions on special occasions, like National Ice Cream Day.
3. Marketing Industry - Marketing firms can consult with brands to develop effective strategies for promotions, interactive marketing, and social media campaigns to help clients increase brand visibility and sales.