Bringing a lot of love into her handmade clothing, the new Mylarke collection by Auckland-based designer Amy Clarke is vintage-cool and wearable.
The 'Tough Love' Mylarke collection is a first, but Clarke is a super successful independent designer in New Zealand, and is known for her contemporary creations that are artsy, comfy and made using the highest standards of craftsmanship and creativity -- not to mention very, very hipster.
"Tough Love is about the harmony between being feminine, fashion-loving, girly, soft, big-hearted, vulnerable and also being tough, tomboy, independent, strong-willed and individual," says the designer about her brand new collection.
Her 'Tough Love' range merges the best of both worlds to create a stunning collection.
Androgynous Hipster Lookbooks
The New Mylarke 'Tough Love' Collection is Both Soft and Tough
Trend Themes
1. Vintage-cool Fashion - There is an opportunity for disruptive innovation in the fashion industry by creating vintage-inspired clothing that is both trendy and wearable.
2. Androgynous Style - Designers can explore the androgynous style trend by creating collections that blend feminine and masculine elements to appeal to a wider audience.
3. Handmade Craftsmanship - There is a potential for disruptive innovation in the fashion industry by incorporating handmade craftsmanship into contemporary designs.
Industry Implications
1. Fashion - The fashion industry can tap into the vintage-cool trend by offering clothing that combines retro styles with modern aesthetics.
2. Design - Incorporating androgynous elements into design practices can create innovative products that challenge traditional gender norms.
3. Craftsmanship - The craftsmanship industry can embrace the trend of handmade clothing by promoting the value of artisanal techniques and quality craftsmanship.