VOXX Accessories Corporation is at CES 2016 to announce the release of an innovative tech accessory called 'MyGuard Sport.' These days, a fitness tracker is a must have accessory for active consumers. Although these devices are useful for tracking one's progress, they do not help to keep consumers safe when exercising in the dark.
MyGuard Sport is a innovative fitness band that allows consumers to keep their mobile device on hand, while also offering protection against oncoming vehicles. The device itself is a luminous armband that can be used to hold one's mobile devices. Unlike other device holders, MyGuard Sport contains reflective LED bands that make the consumer visible in the dark. The highly visible bands can be set on seven different light modes, including steady, pulsing, blinking and emergency alert. The armband is also equipped with a panic alarm that can be activated in the event of an emergency.
The hands-free device holder ultimately provides consumers with a safer way to exercise outside at night.
Luminous Fitness Bands
The 'MyGuard Sport' Wearable Armband Made Its Debut at CES 2016
Trend Themes
1. Luminous Wearable Tech - There is an opportunity to integrate wearable technology with luminescent materials to enhance visibility and safety.
2. Smart Fitness Trackers - Fitness tracker manufacturers can incorporate smart features such as a panic alarm to improve user safety.
3. Safety Wearables - There is significant scope for developing wearables that cater to the safety and security needs of users beyond just fitness tracking.
Industry Implications
1. Fitness Wearables - Fitness wearables manufacturers can differentiate themselves by integrating safety features such as the MyGuard Sport's panic alarm.
2. Outdoor Sports and Activities - Companies involved in outdoor sports and activities can collaborate with safety wearables manufacturers or create their own safety wearables to cater to their customer base.
3. Tech Accessories - Tech accessory manufacturers can pivot to safety and create products such as the MyGuard Sport to differentiate themselves in the crowded tech accessory market.