KFC France is launching a truly delicious new plant-based burger that is designed to appeal to people who enjoy the delicious taste of the fast food chain's famous chicken burgers but are looking to do so without consuming animal products.
The 'Colonel Veggie' burger is made using ingredients by British meat alternative brand Quorn. This mycoprotein-based chicken alternative offers the same satisfaction as traditional chicken burgers but is completely vegan. The burger itself is served in a sesame seed bun, with consumers able to opt out of cheese and sauces in order to enjoy a fully vegan burger experience.
Given that mycoprotein is sourced from mushrooms, the 'Colonel Veggie' has solid credentials as a plant-based burger and is ideal for KFC fans who are exploring or are committed to vegetarian eating.
Mycoprotein Plant-Based Burgers
This 'KFC France' Burger is Made From Mushroom-Sourced Ingredients
Trend Themes
1. Plant-based Burgers - The rise of plant-based burgers is disrupting the traditional meat industry and offers opportunities for companies to innovate and meet changing consumer preferences.
2. Mycoprotein-based Alternatives - The use of mycoprotein-based chicken alternatives is a new and innovative trend in the plant-based food industry.
3. Vegan Fast Food - The emergence of vegan fast food options like KFC's 'Colonel Veggie' burger reflects a growing demand for meatless alternatives in the fast food industry.
Industry Implications
1. Plant-based Foods - The plant-based food industry is poised for disruption as consumers seek out meatless alternatives like mycoprotein-based burgers.
2. Meat Alternatives - The use of mycoprotein-based chicken alternatives presents a new opportunity for companies in the meat alternative industry to expand their product lines.
3. Fast Food - Fast food chains are beginning to recognize the importance of offering vegan options like the 'Colonel Veggie' burger to appeal to a wider range of customers.