Personalization has a massive impact on consumers who like to showcase their individuality, and Calvin Klein's #MY CALVIN'S CUSTOM responds to this need with an innovative underwear design and accompanying campaign that highlights the importance of being yourself, especially in the social media age.
The new campaign, that features instantly recognizable faces like Bella Hadid and Shawn Mendes, offers comfortable under garments that feature texts, emojis and more. In the ads, Hadid is seen sporting a bra that's adorned with the diamond emoji, meanwhile, others are seen showing off the cherry and fire emojis.
The new #MY CALVIN'S CUSTOM is currently available through the brand's website with pricing starting at $28 USD.
Customizable Emoji Undergarments
The #MYCALVIN"S CUSTOM Lets Wearers Sport Their Favorite Emojis
Trend Themes
1. Personalized Underwear - Opportunity for brands to offer customizable undergarments that allow consumers to express their individuality.
2. Emoji Fashion - Emojis moving from digital communication to physical fashion apparel, providing a unique way for individuals to communicate their emotions.
3. Social Media Influencer Campaigns - Collaborating with popular influencers to promote personalized products, creating a sense of exclusivity and driving brand engagement.
Industry Implications
1. Fashion & Apparel - Fashion brands can leverage personalized underwear to tap into the growing demand for unique and customizable clothing.
2. E-commerce - Online platforms can expand their offerings by including personalized undergarments, catering to consumers' desire for customization.
3. Marketing & Advertising - Marketing agencies can help brands develop influencer campaigns and social media strategies to promote personalized emoji undergarments.