Hasbro will be launching a handheld device called My3D, a gadget for iPhone users that allows the user to play 3D videos and games. The proposed device can be attached to an iPhone or iPod Touch to give users the ultimate 3D experience.
The shape of the device resembles a pair of binoculars and its users will be able to browse Apple's app store for additional My3D content.
According to the toymaker Hasbro, the device can also use 3D content from major television networks like Discovery, Sony and Imax. My3D is expected to hit the market next year.
3D Smartphone Add-Ons
Watch 3D Videos, Play 3D Games with Hasbro's My3D Device
Trend Themes
1. Augmented Reality - The development of smartphone add-ons like Hasbro's My3D device indicates the rising trend of integrating augmented reality features for a more immersive user experience.
2. Mobile Entertainment - The launch of My3D highlights the growing trend of utilizing smartphones as portable entertainment devices, expanding opportunities for app developers and content creators in the mobile entertainment industry.
3. Enhanced Gaming Experience - The My3D device showcases the trend of enhancing gaming experiences on smartphones through the incorporation of 3D technology, presenting potential disruptor opportunities for game developers and accessory manufacturers.
Industry Implications
1. Toy Manufacturing - The introduction of My3D by Hasbro demonstrates the potential of incorporating advanced technology into traditional toy manufacturing, opening up avenues for innovation in the industry.
2. Mobile App Development - The My3D device's capability to access additional content from Apple's app store highlights the demand for new and engaging mobile apps, creating opportunities for mobile app developers to create 3D-focused experiences.
3. Entertainment Technology - The integration of My3D with 3D content from major television networks signifies the growing convergence of entertainment and technology industries, paving the way for disruptive innovations in entertainment technology.