My Flight Pack by ERW is a powdered drink mix system that's been developed to combat the effects of travel fatigue, which can leave travelers feeling off their game for days. The products are available in three different kinds of easy-to-use, single-serve sachets in Mango and Citrus, Black Tea and Lemon and Spiced Chai flavors, each with a different functional benefit.
While one drink is designed to be refreshing, another is relaxing and the third provides a boost of energy. Some of the key ingredients in the products are ultra-concentrated freeze-dried fruit powders and adaptogenic herbs.
The innovative drink mix system was developed in part by a Danish chef with experience cooking for professional athletes.
Jet Lag-Fighting Drink Mixes
ERW's My Flight Pack Combats the Effects of Travel Fatigue
Trend Themes
1. Travel Fatigue-fighting Drink Mixes - Demand for convenient and effective jet lag remedies are opening up opportunities for innovative beverage companies to create products with functional benefits.
2. Adaptogenic Herb-infused Drinks - The trend towards incorporating natural adaptogenic ingredients in drinks to enhance mental clarity, mood regulation, and stress reduction is providing a marketplace for beverage companies to produce new functional options.
3. Single-serve Sachet Packets - Increased convenience and consumer preference for on-the-go, portion-controlled products emphasize transitional packaging opportunities for drink mix companies
Industry Implications
1. Travel Industry - Opportunity for collaboration whereby hotels, airlines and travel companies can offer these jet lag drink mixes to their customers
2. Ready-to-drink (RTD) Beverage Industry - Competitive disruption opportunities to launch new functional beverage lines that incorporate similar ingredients such as adaptogenic herbs and ultra-concentrated fruit powders
3. Sports Nutrition Industry - The sports nutrition market can leverage the experience of chefs catering for professional athletes and adapt to the convenience of on-the-go packaging and functional benefits of powdered drink mixes.