Virgin Mobile is now offering a unique promotion that gives consumers access to Guvera's music streaming service. The popularity of platforms such as Spotify and Apple Music demonstrate that Millennial consumers are interested in streaming music instead of downloading it. Virgin Mobile hopes to capitalize on this phenomena by offering music streaming as part of its new phone package.
Virgin Mobile's new promotion is called 'ONE B1G GIG' and it is available now until the end of April 2016. To access the promotion, consumers need to connect the Guvera app to their Virgin Mobile account. These post-paid users will then receive an extra GB of data each month to use Guvera's music streaming service. The extra 1GB of data translates into roughly 400 tracks or 21 hours of music. For those who switch from their original provider to Virgin Mobile, the company is offering 11GB of data per month, 1GB of which is reserved for using Guvera.
The promotion is targeted towards Millennial consumers who intend to use a significant portion of their monthly data for streaming music.
Mobile Music Streaming Promotions
This Package Includes Access to Guvera's Music Streaming Service
Trend Themes
1. Mobile Music Streaming Promotions - Virgin Mobile offers music streaming as part of its new phone package.
2. Post-paid Data Bonuses - Virgin Mobile offers an extra GB of data each month for connecting the Guvera app to a post-paid account.
3. Switcher Incentives - Virgin Mobile is offering 11GB of data per month, 1GB of which is reserved for using Guvera for those who switch from their original provider.
Industry Implications
1. Telecommunications - Virgin Mobile is a telecommunications company that is offering a music streaming promotion.
2. Music Streaming - Guvera is a music streaming service that is part of the promotion offered by Virgin Mobile.
3. Mobile Devices - The promotion is targeted towards consumers who use their mobile devices for streaming music, displaying an opportunity for device manufacturers to invest in music streaming features.