For many people, music and recipes go hand-in-hand, especially when it comes to enhancing the experience of cooking in the kitchen. For its latest marketing initiative, Kerrygold set up a Spotify account that shares recipes and playlists to go along with making them.
The Kerrygold USA Spotify account includes several playlists, with titles such as 'Apple Cheddar Pies' and 'Coconut Butternut Squash Soup' that feature a link to a recipe containing products like butter, cheese and Irish Cream Liqueur.from Kerrygold's range. While some playlists are lively, others are romantic and help to set the mood for group and intimate meals alike.
As part of the campaign, Spotify users will also see playlist names like 'Ellen King's Irish Cream and Oat Scones,' which were created with chef influencers.
Meal-Paired Playlists
Kerrygold's 'Music Behind the Recipes' Pairs Music and Recipes
Trend Themes
1. Kitchen Playlists - Creating playlists for cooking can enhance the overall experience and inspire people to try new recipes and ingredients.
2. Brand Collaborations - Partnering with chefs and influencers to create brand-specific playlists can create a unique and personalized experience for customers.
3. Multi-sensory Marketing - Incorporating music with food can create an immersive and memorable experience for customers, leading to increased brand loyalty and sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage playlists to create unique customer experiences and promote their products in a new way.
2. Streaming Services - Streaming services can create playlists to match different types of cooking and promote them as part of a curated cooking experience.
3. Marketing and Advertising - Marketing and advertising agencies can help companies create branded playlists and use multi-sensory marketing to create unique and engaging campaigns.